Five Ways Your Small Business Can Benefit From Adding Live Messaging Services to Your Website

More and more companies are adding live messaging services to their websites, and if you own a small business, it may be time to add live messaging to your website. It may be cheaper than you think, and the benefits far outweigh any cost. Here's a look at just a few of the things you can gain with live messaging:

1. Live messaging can help snag serious local shoppers

Research show that after doing a local web search, between a third and half of shoppers visit the store for which they searched. Once they reach the shop, nearly 20 percent of these consumers make a purchase.

By adding live messaging to your website, you increase your ability to engage with these serious local consumers. If they have a question about your hours, your policies or what you carry, they can easily get that answered online. That makes them even more likely to come to your shop.

2. Live messaging can provide 24/7 response time

In many cases, if a consumer is on your website and thinking about coming to your shop, they can simply call you with any questions. However, if they are on your site before your shop opens, after it closes or in the middle of the night, no one is likely to answer.

However, if you have live messaging services on your website, you don't have to worry about it. The messengers can answer questions at all times of the day or night.

3. Live messaging can eliminate problems that make shoppers leave your site

However, live messaging doesn't just support your brick and mortar store. If you have a web store, live messaging can help to eliminate problems that make users leave your website. Customers who have questions on anything, from how to navigate your website to how to make a purchase, can get those queries addressed.

4. Live messaging keeps shoppers on your site

The longer you can keep someone on your site, the more likely they are to use your products and services. Live messengers can help to engage clients. You can have live messengers wait for requests for help, but you don't have to wait.

If you like, you can have live messages pop up when customers get to your site or when they try to leave. Either option helps to engage shoppers and keep them in place.

5. Live messaging can provide you with a live transcript

When you have workers helping a customer in a store, you really have no idea how the conversation went, but with live messaging, you can get a transcript of all of the conversations that happen. As a result, you can look over conversations and alter your strategy as needed for future sales.

About Me

Creative Marketing Techniques and Implementing New Marketing Plans

Hi and welcome to my blog. Are you tired of your current marketing techniques? Are you ready to roll out a new marketing plan but not sure which direction to go? If you are, you have come to the right place. My name is Katie, and I love to write about marketing. I have studied marketing (both current trends and the history of marketing), shadowed marketers, helped friends promote their businesses with new marketing plans and more. In this blog, I wanted to take everything I have learned over the years and put it together in a comprehensive inspiration guide to marketing. If you are looking for new ideas or tips on rolling out a new marketing plan, you have come to the right place. Please, peruse these posts – I hope they inspire you.