More and more companies are adding live messaging services to their websites, and if you own a small business, it may be time to add live messaging to your website. It may be cheaper than you think, and the benefits far outweigh any cost. Here's a look at just a few of the things you can gain with live messaging:
1. Live messaging can help snag serious local shoppers
Research show that after doing a local web search, between a third and half of shoppers visit the store for which they searched. Once they reach the shop, nearly 20 percent of these consumers make a purchase.
By adding live messaging to your website, you increase your ability to engage with these serious local consumers. If they have a question about your hours, your policies or what you carry, they can easily get that answered online. That makes them even more likely to come to your shop.
2. Live messaging can provide 24/7 response time
In many cases, if a consumer is on your website and thinking about coming to your shop, they can simply call you with any questions. However, if they are on your site before your shop opens, after it closes or in the middle of the night, no one is likely to answer.
However, if you have live messaging services on your website, you don't have to worry about it. The messengers can answer questions at all times of the day or night.
3. Live messaging can eliminate problems that make shoppers leave your site
However, live messaging doesn't just support your brick and mortar store. If you have a web store, live messaging can help to eliminate problems that make users leave your website. Customers who have questions on anything, from how to navigate your website to how to make a purchase, can get those queries addressed.
4. Live messaging keeps shoppers on your site
The longer you can keep someone on your site, the more likely they are to use your products and services. Live messengers can help to engage clients. You can have live messengers wait for requests for help, but you don't have to wait.
If you like, you can have live messages pop up when customers get to your site or when they try to leave. Either option helps to engage shoppers and keep them in place.
5. Live messaging can provide you with a live transcript
When you have workers helping a customer in a store, you really have no idea how the conversation went, but with live messaging, you can get a transcript of all of the conversations that happen. As a result, you can look over conversations and alter your strategy as needed for future sales.